A few weeks ago we were looking up a project by a favorite blogger that Sage had remembered seeing a few years ago and wanted to include in a roundup on our blog. When we finally found it in her archives, we were shocked — it wasn’t at all the way Sage had remembered it. The photo of the final reveal was so small and dark, with a distinct yellow tint. And this is a big-name blogger, one who we know is a talented photographer and takes gorgeous photos. So what gives?
We spend a lot of time trying to take nice photos of our projects and homes. It’s one of the most time-consuming parts of blogging besides actually doing the projects, and we know all you other bloggers reading this would agree. But in the pinterest-fueled world of DIY blogging, taking gorgeous photos is an absolute necessity. It can drive a person crazy (getting a submission on craft gawker rejected because it isn’t taken on a perfectly white background is so infuriating), but it’s also hard to believe/remember that it wasn’t always the case. Yet this tiny dark photo staring at us from the archives was a stark statement about how much the industry and our expectations are changing.
We all know blogging has changed a lot as it’s moved out of its infancy — we’ve seen big shifts in how many people are bloggers, the ways we make money, how our readers consume and interact with our content, and on and on and on. As an emerging industry, naturally it’s changing. We’re not going to write a long post today about all those changes, but we thought it would be interesting to focus in on just one piece: photography.
Rather than drone on and on, we figured we’d have some fun comparing old and recent photos from some of the big name bloggers many of us know and love, and who we know take awesome photos. We went hunting through their archives (generally 2007 – 20011) to pick out some old photos they’d each posted — these are the photos they were posting as their blogs were gaining popularity and moving them into the spotlight. This isn’t about picking on anyone for their photography — to prove it, we’ll start with an old photo of Sage’s from her first blog (did you know she had a blog before we met? It was called Beacon Street Manor. Little did she know what the future held!). Instead it’s just meant as a stark demonstration of how much our norms around photography have changed.
So here’s Sage’s comparison, on the left a photo she posted in 2012 and on the right a recent photo she shared of her living room. It’s not like she’s become a professional, but it’s definitely a pretty big change. After all, we both invested in a DSLR and now spend a ton of time trying to get the “perfect” shot. (Be sure to check out our tips for shooting with a DSLR as a newbie.)
But let’s move on to a lesser known blog: Young House Love. Just kidding obviously, you guys remain an inspiration AND WE MISS YOU SO MUCH! On the left is a photo from a project they did in 2007, and on the right is a recent photo from instagram AND let’s keep in mind that they aren’t even actively blogging anymore (like we could have forgotten). Seriously, look at these photos next to each other.
Next we have the ladies who we’re pretty sure invented perfectly-styled crafting photography: A Beautiful Mess. It’s nice to know that even they took less perfect photos back in 2008. It’s a totally fine photo, but compare it — on the left — with a recent photo on the right that was taken for a post about searching for a new house. DIY blogging photography has gotten so intense that we now have styled shots to accompany non-DIY projects, and we don’t think twice about it.
Next up is Mandi at Vintage Revivals, an extremely talented DIYer who also takes gorgeous photos. But look at how much her photography has changed over time — compare a project from 2010 with one from this past spring.
Lastly we have Centsational Girl, a staple in the DIY blogging world. She’s a very talented photographer with a lovely home. You can see it in the two photos below, both of bathrooms that she made over — the left one taken in 2011, the right one this year.
When you see all the photos side-by-side like this, it’s kind of crazy. We now expect bloggers to produce magazine-worthy photos of their projects and homes plus churn out content on a daily basis — and yet it hasn’t always been that way. It wasn’t that way when many of us got interested in DIY, and yet we still fell in love with the industry enough for it to experience the boom that it has. But today, bloggers could never put out the kind of photos that were commonplace even a few years ago.
Obviously we think it’s fascinating, and would love to hear your thoughts! Why have our expectations changed so dramatically? Are we being too hard on ourselves and on each other? Or is this just the natural evolution of an industry that’s maturing and getting more professionalized, and where creative people who love DIY are also learning to love photography?
(Sharing at Weekend Retreat Link Party, Think and Make Thursday, and Thrifty Decor Chick’s October Before and After)